BUILD

The product cycle is more than the product.

Communication in different interaction levels.

PROJECT

Staying is an app for accommodations to use with their guests to improve the communication.

CASE

Staying’s product cycle includes two instances of communication: between Staying and the accommodations (B2B) and some instances of communication between the accommodations and its guests (B2C).

OUTCOME

We built and managed communication resources for both instances of the product cycle, including first communications, onboarding process, and re-engagement communication.

B2B

Communication between product and accommodation

B2C

Communication between accommodation and guest