Quality over quantity.

Real connection can’t be found in numbers.


Staying was a guest-facing app for hotels, focused on improving the communication between accommodation and guests.


The data-driven approach was initially based on quantity information from users metrics and statistics. I suggested the implementation of a quality insight research, to complement the findings and move towards a more human-centered approach.


Together with the Marketing team we conducted customers interviews to identify and understand better the product’s pains and gains.