I'm a senior designer with 15 years of experience working based on a human-centered approach.

I’ve specialized in digital design, research, UX and Product.
I have a large and diverse background in Design Thinking, Entrepreneurship and Education.

I was born in Argentina, and now live and work in Amsterdam.

Want to know more?

I turn empathy into creativity, to design experiences and products while caring about people and the planet.

I believe people is unique. We should focus on discovering and understanding that uniqueness and turn it into creativity. I'm passionate about meaningful and innovative projects, with real impact on cities and lives.

Over the years I’ve worked with big and small Companies, public Institutions and Startups. For people.

Some of them are: International Development Bank, UNESCO, the Government of Buenos Aires, University of Buenos Aires, Argentina’s International Film Festival, ABN AMRO.

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An in-depth look at selected work arranged around four phases.
In each case, process and outcome highlight the guidelines central to my work.

KNOW YOUR USER
Empathy • Research • Interviews • Testing • Quality information • Quantity data • Metrics
BE PREPARE TO BE WRONG
Analysis • Understanding • Concept • Ideation • Strategy
ALMOST NOTHING IS ORIGINAL, EMBRACE YOUR OWN REMIX.
Creation • Innovation • Design • Sketching • WF
DON'T FALL IN LOVE WITH YOUR WORK, IT WILL CHANGE TOMORROW.
Prototype • Interaction • Technical possibilities • Testing • Iteration
See selected work

Let's meet!

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At the moment I'm available for freelance short and long projects, and also for full-time or part-time positions.

Contact me