THINK

When discovery becomes knowledge.

Making sense of the user research.

PROJECT

One of the main requests I got when started working with Bomberbot, was to help them understand the user research.

CASE

I suggested to included weekly learn-by doing workshops throughout the two months of testing sessions, to help the team process and analyze the results, and turn them into real conclusions to take action. During the workshops we created empathy maps, user stories, user flows and low-def wireframes.

OUTCOME

The iteration resulted in a completely new and improved product with a much more intuitive and user-friendly interface, which has already proven to generate more engagement in kids.