CONNECT

Stop thinking and listen.

While you’re looking for answers, you might find even better questions.

PROJECT

Bomberbot also offers programming learning camps for kids.

CASE

With a different proposition (marketing families instead of schools) I helped develop and facilitate customers research interviews to improve the offer’s communication, making it trustworthy and engaging for both parents and kids.

OUTCOME

We recognized different motivation triggers intricately related with the decision making role in the family and the previous knowledge of the offer. These key feedback helped improve the value proposition leading to successful business results.