CONNECT
PROJECT
sCoolMakers is the first kids marketplace to exchange used stuff.
CASE
We simply don’t think like kids, thankfully. Since the beginning we have a co-creation approach, organizing test clubs to gather all sorts of insights from the users and develop a tool they would really like to use. One of the first features we implemented was a on-boarding process.
OUTCOME
To turn the process into a more playful and interactive moment, we designed a board game that adds an offline element to the experience. Yes, interaction not only happens online! It was a huge success, increasing considerably the kids engagement.
THE PROCESS
The on-boarding process was designed to show a limited version of the kid’s space (store), reducing its elements to the three mandatory steps involving the setting of the space: name, banner and 1st product.
After they’re done, the whole application unlocks and kids can start making friends and exchanging.