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THINK

The power of making connections.

Systems thinking.

PROJECT

5miles is an online learning platform for business professionals.

CASE

I joined them to develop the subscription flows for their e-learning platform. The goal was to add the subscription process to the commercial website, making it public and open for both Companies and Individuals.

The discovery and analysis phase brought up key questions regarding the end-to-end user story related to this need. The subscription process is the user’s transition between the public website and the private interface: choosing the plan, registering an paying for it and then, afterwards, being able to edit/change/delete it.

OUTCOME

The project ended up expanding to other instances of the product, including an structural redesign on some sections of the private interface platform and some first visual drafts on the rest of the commercial website.

PROCESS

Sketches from the public website architecture and visual design.

Transition between public website – registration – private interface for management

aturchetto.me

“Working with Agustina was a great experience for the Bomberbot team!
She led the product team to structure the User Testing sessions of a new product and gave us great input on the next steps of this product.”

Cristian Bello Founder of Bomberbot

“Agustina is extremely good on developing, conducting and analyzing customer interviews. With her help we were able to better understand our customers and to identify the features they wanted the most on our Staying platform.”

Hugo Campos Marketing at Staying

“Agustina is real UX expert, who contributed her knowledge and experience to our team during a period of user testing. Her insights, observations and guidance helped us a great deal in drawing conclusions based on the results.”

Emmi Ojala Designer at Bomberbot

“Besides bringing a lot of enthusiasm and mobile ui/ux-knowledge to our small team, she helped focus our tech team on the bigger product picture. Highly recommend & would happily work with her again.”

Emiel Mols Founder and Tech leader at Staying

“Having worked closely with Agustina for 10 months, I can say she is fantastic at what she does. Her work on UX/UI design brought a significant improvement to our service. Customers kept on complimenting us on how easy to use and intuitive our platform had become.”

Hugo Campos Marketing at Staying

“Agustina’s entrepreneurial spirit always sees new opportunities and creative solutions. And with her collaborative approach, she is able to bring out the best in those around her.”

Jane Hempenius People and Culture at Stars Are Circular Foundation

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