MedicaZone is a search engine for health-related services in Mexico.
At the time we developed the solution there was a big need in Mexico to improve the experience of searching for a doctor or a health service. People used to rely on face to face recommendations, not having a trustworthy digital experience.
The solution developed included an app and a web application optimized for mobile, focusing on the different touchpoints and the variety of paths by which a customer can travel through the multi-channel experience.
To achieve consistency throughout the search experience we designed a large visual system, based on a specific iconography for each of the search categories.